Vishwaguru India

  The Nobel Laureate  Rabindranath  featured in over 100 advertisements, promoting ghee to face creams to harmoniums. Nationalist Agenda Almost all the companies or products that the creator of "Gitanajali" endorsed were by indigenous companies who struggled to compete with foreign or established brands. He considered it his duty to support the Swadeshi enterprises. It was his nationalist agenda. The ads covered a wide variety of products, including books, stationery, medicines, cosmetics, food products and musical instruments. The Western World thought it was impossible to substitute animal fat, in the soap-making process. But Ardeshir Godrej seized the opportunity and in 1919, launched the world’s first pure-vegetarian soap, made from vegetable oil extracts. The brand was called Chavi.  The Godrej soap  ad featuring Tagore's photograph appeared in a host of newspapers across the country. Endorsing Radium Snow cream , Tagore wrote that those who use beauty prod...

  Paintings Depicting Various Trades & Professions Of People During East India Company Rule. In 1826, East India Company hired artists to paint and depict various trades to raise taxes on trade in India. A few such pictures are presented here. These paintings show the costume and tools used by these people 200 years back.  The Paintings  1. Knitter - Observe Janeeva   2. Farmer 3. Potter 4. Sonar 5. Tambuli ( Paan Shop) 6. Bheesti or Water Carrier.   7. Natteen, or Juggler 8. Dana Pisne Wali.. Miller   9. Lalla: Writer 10. Durzee, Tailor 11. Tokree Bananewale;  Basket Maker.   12. Hookah Maker 13. Palanquin Bearer 14. Muchlee Wallee, Fisherwoman   15. Muchlee Walee - Another depiction 16. Mithaiwala - Sweet seller   ...

Paintings Of The Constitution Of India Have a Nationalistic Character WE, THE PEOPLE OF INDIA, having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC and to secure to all its citizens…….. Who represents “WE, THE PEOPLE OF INDIA”? Every year 26th November is celebrated as Constitution Day while 26th January is celebrated as Republic Day. The text of the constitution is discussed and contemplated every day. But for last many years the illustrations and the paintings have begun to garner attention of art critics and politicians. The artwork, the different styles and the various images, from past and present, weave a national narrative of pluralism and secularism. The art work spans 5,000 years of Indian history. It showcases our achievements as an ancient civilization, time tested values and acceptance of varied philosophies. It gives a message of peace and harmony. But, at the same time when the art work is seen as a whole, and not in a fr...